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The Advertising Council, Inc. company details

Type: Domestic Not-for-profit Corporation
The Advertising Council, Inc.
DOS Process Name
815 Second Avenue 9th Fl
DOS Process Address
New York
DOS Process City
New York
DOS Process State
10017
DOS Process Zip
New York
County
New York
Jurisdiction

Registered Agent

The Advertising Council, Inc.
Registered Agent Name
825 Third Ave.
Registered Agent Address
New York
Registered Agent City
New York
Registered Agent State
10017
Registered Agent Zip

The Advertising Council, Inc. is a firm registered at 815 Second Avenue 9Th Fl, New York. It was established as a domestic not-for-profit corporation in New York county, under id number 42766 on 02/26/1942, 84 years ago.

The data below is presented in a way identical to how it exists in government databases. Several companies can exist nationwide under the same name. Please be advised to check whether the information provided pertains to the specific company you are looking for.

City contracts The Advertising Council, Inc.

Moving on to the City of New York contracts awarded to the company, we should mention: "emergency preparedness advertising services". The contract was categorized as "services (other than human services)" and awarded by using the sole source method by the Emergency Management agency. It began on 01/12/2022; it was valued to be $1,500,000.00.
Then there is "emergency preparedness advertising services renewal", selected using the renewal and started on 11/15/2018. It amounted to $1,500,000.00.
"Emergency preparedness advertising services", the final on this list amounted to $1,500,000.00. It was selected using the negotiated acquisition and started on 04/24/2015.
Per the NYC database, The Advertising Council, Inc. won 5 contracts from the abovementioned city agency.

Title Amount
Agency: Emergency Management
Emergency Preparedness Advertising Services $1,500,000.00
Emergency Preparedness Advertising Services Renewal $1,500,000.00
Emergency Preparedness Advertising Services $1,500,000.00
Public Service Awareness And Outreach Campaign $1,000,000.00
Public Service Campaign $570,000.00

Nonprofit Organization (IRS)

Advertising Council Inc is registered with the Internal Revenue Service as a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code.

13-0417693
Employer Identification Number (EIN)
501(c)(3)
Tax-exempt status
$79.43 million
Revenue (period ending 06/2025)
$92.34 million
Total income
$109.96 million
Total assets

Latest annual return (Form 990, period ending 06/2023)

$71.83 million
Total revenue
$65.60 million
Total expenses
$92.63 million
Total assets
$25.84 million
Total liabilities

Federal Contracts

The Advertising Council, Inc. received 12 federal contract awards with activity in fiscal years 2024–2026, with a total of $62.66 million obligated by federal agencies.

Agencies

$40.12 million (5 awards)
Department of Transportation
$14.82 million (3 awards)
Department of Veterans Affairs
$6.62 million (2 awards)
Department of Homeland Security
$1.10 million (2 awards)
Executive Office of the President

Largest Contract awards

AgencyDescriptionPeriodObligated
Department of Transportation Title: heatstroke prevention public service advertising campaigns action: issue task order under an indefinite delivery indefinite quantity contract award to… 08/2022 – 09/2027 $12.13 million
Department of Transportation Title: child car safety public service advertising campaign action: action: issue task order under an indefinite delivery indefinite quantity contract awarde… 09/2022 – 09/2027 $10.84 million
Department of Veterans Affairs The objective of this requirement is to continue development, implementation, and assessment of new assets for a large-scale, fully integrated, donated media… 09/2023 – 09/2026 $6.36 million
Department of Transportation Title: alcohol-impaired driving social norming campaign action: action: issue task order under an indefinite delivery indefinite quantity contract awarded to… 08/2022 – 09/2027 $6.25 million
Department of Veterans Affairs Omhsp suicide prevention national campaign 09/2020 – 09/2023 $6.20 million
Department of Transportation Title: texting and distracted driving social norming campaign action: issue task order under an indefinite delivery indefinite quantity contract awarded to t… 08/2022 – 09/2027 $5.76 million
Department of Transportation Title: drug-impaired driving social norming campaign action: issue task order under an indefinite delivery indefinite quantity contract awarded to the advert… 09/2022 – 09/2027 $5.14 million
Department of Homeland Security Fema's ready campaign 03/2020 – 02/2023 $5.12 million
Department of Veterans Affairs Vha osps donated media assets 09/2026 – 09/2027 $2.26 million
Department of Homeland Security 2024 ready campaign 02/2024 – 02/2025 $1.50 million

Trademarks

As far as we managed to establish, USPTO data shows that 3 trademarks filed on behalf of The Advertising Council, Inc. can be found. The Advertising Council, Inc. trademarks include: dead/abandoned (abandoned-failure to respond or late response) trademark filed on 2013-06-20. Its identification is "CREATIVE FOR GOOD".
Another trademark is dead/cancelled (cancelled - section 8) and is identified as "AD COUNCIL". The trademark was filed on 2008-06-26 with a serial number 77508776 and registered on 2009-02-10. The third trademark filed by The Advertising Council, Inc. on 2006-04-05 includes the identification "AD COUNCIL". It is live/registered (registered and renewed) trademark (serial no 78854519) registered on 2007-04-17. As reported in the last trademark submission with a serial number 85965543, The Advertising Council, Inc. can be contacted at: New York, NY, 10017, address: 815 Second Avenue, 9Th Floor.

Filing date Status Company name Address Mark identification
06/20/2013 Dead/Abandoned The Advertising Council, Inc. 815 Second Avenue, 9th Floor
New York, 10017
CREATIVE FOR GOOD
06/26/2008 Dead/Cancelled The Advertising Council, Inc. 815 Second Avenue
New York, 10017
AD COUNCIL
04/05/2006 Live/Registered The Advertising Council, Inc. 815 Second Avenue
9th Floor
New York, 10017
AD COUNCIL

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