There has always been an interest in population data. Ancient Egyptian, Roman, Greek and Israeli societies used census data to register citizens and foreigners, including arms-bearing individuals and their real property. Ancient census was also used to calculate the number of people fit for military service, to assess geographic distribution of the population and to determine population by sex and age.
Anyone who has ever tried to match an address with a corresponding postal code knows how hard it is to find reliable sources of information online. Sometimes, what may seem like a simple research, turns out to be a marathon through different websites that contain outdated or incorrect information.
It's undeniable that the internet has revolutionized many aspects of daily lives all over the world. Access to information has never been as widespread as it is today. A vast amount of human knowledge might be available with just a few clicks, but the same doesn't always hold true for business data.